The Challenge With Extremism in Religion

For the Muslims on the edge, we need to present the message of Islam in a sense without presenting it. Extremism in religion sells. Hindu extremism is very good sales. Christian extremism, good sale. Islam-based extremism, really good sales. There's a trend. In marketing, they call this a funnel. So people that are looking for Islam online, they're looking for innocent reasons. But there are many attempts to direct them in different directions.