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160. Literacy and Strength | Jocko Willink
The Jordan B. Peterson Podcast
Why Aren't We Making Jeans?
The world will not beat a pathway to your doorway for your damned product. You need to pay attention to sales and marketing. And you can't be contemptuous of it. Like, who the hell's going to buy something they don't know about? So we shook hands, we started working together. And once so then we started making judicipes. They're made by americans, with it with, they're american cotton and woven on American looms. It's just, it's a beautiful thing. We make the best jeans in thew have spandix in them.
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