It seems less like an RPU move, right? And more like this is the way they can get subs that are otherwise maybe couldn't afford or wouldn't spend the money on it. Absolutely. It should expand access to the product over time to customers that might be a little more cost sensitive and that are willing to tolerate advertising for a lower price point. But the takeaway is there's a very big market in the United States and Canada for the service. I don't think it's anywhere fully penetrated in terms of monetization.

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