PTL Network

The focus of the day was always just Jim and Tammy and whatever they wanted to talk about. PTL started selling airtime to other churches and built up a whole network of Christian content no one had ever done this before. Baker ended his shows by looking right at the camera smiling and telling his viewers God loves you he really does so really leaning into speaking to the lonely making the lonely his audience and then getting pump on him for cash that's the PTL strategy.