2min chapter

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Does AI Have a PR Problem? with Otto Pohl

Rocketship.fm

CHAPTER

The Challenges of Starting a PR Campaign

Most people will come and their first instinct is tier one publications. If you're lucky enough for someone to write the countervailing article, that's right. There's two reasons why I would generally, again, with a more targeted, almost with any startup, not start there. A typically requires a lot more time and resources to get into. It's a much lower likelihood of success.

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