
Mel Ziegler
Tetragrammaton with Rick Rubin
From Journalists to Entrepreneurs
This chapter recounts the founders' transformative journey from struggling journalists to successful entrepreneurs, sparked by a passion for travel and creativity. Through the challenges of starting a fashion line with a limited budget, they share humorous tales and pivotal moments, including the discovery of surplus clothing and the unique pricing strategies they employed. It also reflects on the birth of Banana Republic, emphasizing its innovative approach to retail that celebrated creativity and community.
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