Canadians have a 'r s p season' when they can contribute to the national savings account. The place is just ingeniously well run, in his opinion. If you wenter just applied sale prices with no rasmatas fan fare, no scarcity, and also no license to destigmatize low price, i think some of them would actually go down in demand. And actually, i can't buy my wife for 25 dollar bloody anniversary present, can i? In theyre going, unfortunately. This is one of these purchases that's just got a hurt.
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:
- In-group vs. Out-group
- Fractal nature of behavioral science
- Pricing heuristics
- "Woke" persuasion
- Barbra Streisand effect, Canada, And a LOT more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com