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Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)

Infinite Loops

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Canadian Savings Programme

Canadians have a 'r s p season' when they can contribute to the national savings account. The place is just ingeniously well run, in his opinion. If you wenter just applied sale prices with no rasmatas fan fare, no scarcity, and also no license to destigmatize low price, i think some of them would actually go down in demand. And actually, i can't buy my wife for 25 dollar bloody anniversary present, can i? In theyre going, unfortunately. This is one of these purchases that's just got a hurt.

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