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How Gamification Has Taken Over, Brewing An Ancient Beer Again. Oct 14, 2022, Part 1

Science Friday

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The Gamification of Exercise Apps in the Workplace

Adrian Han: In exercise apps, the gamification aspect can really push people past their physical abilities. At Uber, they have a whole gamified system of compensation where every two weeks drivers can choose a quest to sign up to. And if they complete the quest, which might be driving 50 trips or 60 trips, then they earn a bonus. He says it's hard to know what Amazon is doing because only really Amazon has that data.

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