211 : Helping Businesses Become Sustainable through Data - Ankit & Sidhant, Co-founders, Stepchange
The Startup Operator
How to Get People to Prioritize Sustainability
How do you get people to start to prioritize something like sustainability? Yes, there are taxes and laws and whatnot. But somewhere there's also thinking that it doesn't make business sense. So we actually try to make sure that every customer we bring on board, there's a clear business benefit of becoming more sustainable. It may be lower cost of capital or higher PE ratios because your EST rating is improving. There are multiple business reasons to be sustainable.
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