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Selling Sustainability - Ep150: Solitaire Townsend

Cleaning Up: Leadership in an Age of Climate Change

CHAPTER

The Influence of Advertising and the Transition to Web 3

This chapter discusses the power and influence of companies driven by advertising and how they can shape opinions on climate change. It explores the concept of web one, web two, and web three, and the potential sustainability impact of web three. It also raises concerns about the exploitation of the attention economy and the importance of integrating sustainability principles into upcoming developments.

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