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The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale
Marketing Against The Grain
What Kind of Marketing Activity Do You Need at the Seed Stage?
At the seed stage, you don't yet have anything close to product market fit. You're just trying to find whether your product and your customer are actually going to match together. And so a lot of conversations er than i have with early stage founders have to do with drawing how deeply they undersand the pain points that their customers are going through.
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