Most people's first impression of a salesperson is smarmy, manipulative, yucky. The top two answers out of thousands of people are Martin Luther King Jr. and Steve Jobs. "I wasn't the one to redefine the word sales," says John Wexler, head of influencer marketing at Adidas.
Selling products, ideas or even yourself is a task that can feel daunting, or maybe even a little uncouth for some people. But Colin Coggins, author and adjunct professor at USC’s Marshall School of Business, believes that anyone can learn the skills needed to sell anything – and that you already have more “sales” experience than you think. Colin shares why he believes that the best salespeople defy the expectations of what society thinks of as a successful salesperson, how self-awareness can help you achieve your goals and why learning the art of selling could teach you a lot about life in general. For the full text transcript, visit go.ted.com/BHTranscripts