
70. The ‘Holy Crap’ offer
Tourism Marketing Mastery
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Creating Unique Guest Experiences with Exclusive Offerings
This chapter delves into a creative marketing strategy centered around a luxurious gold leaf Saskatoon berry pie, designed to enhance the guest experience in a historic gold mining region of British Columbia. Priced at $1,000, the pie was part of a weekly potluck, offering guests a unique culinary tale that added to their stay's prestige and engagement.
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