I also got a flat-packed chocolate mousse. I put it together this morning. It's very easy. It's three pieces. Oh, mousse like an animal, not chocolate mousse like the pudding. Yeah, that's correct. It looked really good at first, but the sun rays came in my window, and within 10 minutes, it was melted and broke on the kitchen table. Oh,

boy. Is there an analogy about IKEA furniture in there?

I hope not. It was funny, though. No, I don't think so. I'm ready if you are. I'm

ready. Let's do it.

Who got the truth?

Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down, say it straight. Another story on the way. Who got the truth.

Welcome to the fall 2024 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. When you're running an in-person retail establishment, you know one thing for sure. If people are going to buy your products, they have to be in your store. And more time in your store generally means they buy more product. So what is a great way to increase time in store? Meatballs, David. Meatballs. Meatballs. And hot dogs. And hot dogs. We'll get there. So listeners, today we dive into IKEA, the company that sells over a billion Swedish meatballs a year and a lot of furniture and homewares to go with it. IKEA is an 81-year company. People visit their stores nearly 900 million times a year. And it's quirky as hell. If you've ever shopped there, you're familiar with the crazy maze of showrooms. David, I spent five hours inside the Seattle store last weekend. I went there to prepare for this episode. I didn't realize that I was going to spend the whole day there, but that's what happens when you go to IKEA. God

bless you. Did you make use of Smallland?