Getting People Into the Door

Sim teleb is a risk andilist and an author, a thought leader. His anti fragile theories suggests that lots of small, calculated risks with big potential upsids are better for an economy than huge risks which can fail catastrophically in sast terms. Low cost can attract the type of buyers who demand them most. Have minimu to know brand loyalty and their lifes and valueis low. And it tends to be the opposite th high cost product. Effectively, we want to make trying onto furnish op, trying shopfi, like the cheapest option possible right? Because low cost options have incredible potential upsight to them. So it's really about getting people started on that journey

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