E16 Unpacking marketplaces and modern food delivery wars with Mike Ghaffary from Canvas Ventures
Sand Hill Road
Food Delivery Wars
Yelp is in the midst of what i call the delivery wars. One of the very first partnerships, ended up doing 200 partnerships all as it yelp and a bunch of acquisition on transactions. That became an interesting platform for us. People aren't searching on a mobile device like they do on the desk top. What's happening is they're spending all their time in aps. They're going into yelp to find a place to go out to dinner,. And especially for me, that's how we did our apple partnership.
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