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Google's Strategic Maneuvering in Hardware
This chapter explores the strategic challenges faced by HTC and Google in the smartphone market around 2011, including Google's acquisition of HTC for its engineering talent. The discussion highlights the implications of this deal, shedding light on HTC's financial struggles and potential pivot towards contract manufacturing. It further considers how Google's experience with Motorola informs its current strategy, the dynamics of competition in tech, and the importance of supply chain expertise.