I was hustling, right? I didn't sit back and just write the next book because at that time, the people that were just sitting back and writing the next book weren't being rewarded. So you're big on Facebook. You're doing short stories. I'm into it. And then Twitter. But yeah, the newsletter has always been, I would literally show up at a signing with a notebook out in front of my books, say, sign up for my newsletter. That worked. The core thing is going to alert your existing audiences, a new book to keep them interested to keep them buying. Is that the core right now of what, do you see everything else as in