SchoolCEO: K-12 Marketing + Communications cover image

The Complete Guide to School Marketing: Does Social Media Work for Schools?

SchoolCEO: K-12 Marketing + Communications

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Reassessing Social Media's Role in School Communication

This chapter examines how social media functions in school communication, contrasting it with private sector approaches. It argues for the effectiveness of established channels over social media, cautioning against misinformation and distractions while proposing alternative strategies for family engagement.

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