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16: Tali Sharot | Unpacking the Science of the Influential Mind
The Jordan Harbinger Show
The Effects of Stress on Listeners
People are more likely to listen and encode negative information that we gave them. Fear works better as persuasion when we want to cause inaction. When the person you're influencing or are trying to influence is already anxious, worried or stressed,. people are more readily able or willing to encode that negative information if they're already stressed.
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