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(IHP) Eugene Wei On How Amazon Won

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Amazon's Early Growth Insights

This chapter examines how Amazon navigated its early years from 1999 to the early 2000s, focusing on the predictability of growth metrics in retail. It highlights strategic decisions made by Jeff Bezos and leadership to diversify product offerings and capitalize on customer acquisition sources. Additionally, it discusses the challenges faced during market downturns and how innovative solutions, like super saver shipping, helped Amazon maintain its competitive edge.

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