Why Do We Pay So Much Attention to Kanye West?

Kanye West chose to endear himself to us and make us believe that he understood what was happening in our neighborhoods and who we were as a people so when magically one day Kanye West seemingly decides for whatever reason to do everything that he can to poke fun at  what a lot of people to consider not a monolith. The media shows us what they want to show us right I mean I've seen videos come up from like six years ago about a cop doing something to a black man or torturing them it's like six or seven years ago in this video that may not cannot be the same but Jack is saying if we continue to see this stuff and what happens when we get that