How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Compare Amazon to the Other Major Digital Advertising Portals
Amazon has a rich repository of e-commerce data, and they also have the connected television assets through prime video. The only reason people go to Amazon is to search for a product and potentially purchase, whether that's in retail or on.com. Even as something as simple as if you came to me and you were bio-free, right? And you wanted to target some terms that is pain relief. We can do that on Google, but again, if someone's looking for pain relief, we don't know if they're looking for medicine stretches, different how-to's. But if they go to Amazon and they type in pain relief,We know exactly what they're trying to
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