2022 Cyber 5 Data Search Performance Deep Dive, with Nathan Rigby, Co-founder at Analytic Index
Unpacking the Digital Shelf
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What's the Biggest Discount on Amazon?
The primary areas that we saw the biggest discounts on Amazon were clothing and jewelry, sports and outdoors. It's shocking to see that there's not been a tremendous amount of product innovation for this particular holiday season. The Apple AirPods second generation was consistent as a top performing item on both Amazon and Walmart. That same product while available on Walmart did not deliver any element of similar success across search or sales.
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