The Strategy and Research of Pitching Yourself as a Podcast Guest

This chapter discusses the importance of doing background research to find the right podcasts to be featured on and not just sending pitches to as many shows as possible. It emphasizes the value of niche shows with engaged audiences and the potential conversions that can come from appearing in front of those audiences. The chapter also highlights the importance of finding complimentary shows within the same space to establish relationships and patterns.

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