How to Turn Ideology into Action
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Clear Methodology
Agency is bad at creating and communicating with clarity. It's really, really hard to do. So taking complex ideas and boiling them down into understandable material is hard. You have to create an obligation for the consumption and understanding of the material. And so you've got to get the material read, consumed, trained and understood in the head. The third part is the application in multiple scenarios; it can't just be a templated format or as Alex on Twitter likes to say there's no best practices.
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