The Role of an Influencer

i think influencer can be a loaded term, because it also encompasses so many different things. Who isn't an influence or no ye tas? Youhave a social media then you are an influence. But unless you are just a silent someone who doesn't post, a lurker, what do you think the role of an influence is? i think we have to exit youtube attention treadmills and rebuild what museums and universities did very well in the past,. previous decades - art, all different kinds of art mediums.