3min chapter

Founders cover image

#36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent

Founders

CHAPTER

Nolan's Got an Idea for You

"If you want to foster a creative environment, you have to fight against humanity's natural inclination to be negative about change," Atari founder Nolan Bushnell says. These naysayers are easy to spot because they're the ones who prevent projects from taking off, he writes. "They've gained power and prestige by being the company crum-mudgeon," Bushnell adds.

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