#75: How to Tell Your Story Without Playing the Hero
Why That Worked – Presented by StoryBrand.ai
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How to Empathize With Your Customers
If you tell your story, only tell two parts of it. Why do you empathize with your customer and the pain point that they experience? And this is super easy. If you have a mexican food restaurant, you could just say, look, i, i love mex Mexican food. That's my heritage. I've eaten it all my life. But nothing in this town tastes as good as the food that my mother made. And so i i that's empathizing with your customers. It's the way your story can actually invite them to be the story because you honor them as the hero of the story.
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