Warby Parker's Recruiting of a Fashion Publicist

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GQ and Vogue called Warby Parker the "Netflix of I wear" The company had a wait list of 20,000 customers for home try-ons. They decided to convert a yellow school bus into a store in New York City. It sounds like very scrappy things you learn from it, but that's true.

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

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