4min chapter

Plain English with Derek Thompson cover image

The Four Biggest Myths About Political Persuasion

Plain English with Derek Thompson

CHAPTER

Understanding Voter Apathy and the Rarity of Persuasion

This chapter explores the widespread apathy among voters and the common misunderstanding that persuadable voters possess more political knowledge than they do. It highlights the challenges of true persuasion in politics and invites reflection on personal experiences of significant opinion changes.

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