4min chapter

It's All Journalism cover image

The Cool Down: Climate change news with solutions, not doom and gloom

It's All Journalism

CHAPTER

How Did the Cooldown Come About?

The cool down is the brainchild of Bleacher Report co-founder Dave Finogio. The site aims to be a mainstream climate brand with social media accounts, an Instagram account and a newsletter. "I think when people are connected to those stories, they're more likely to want to sort of do something about it or feel a little defeated," he says.

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