Yvon Chouinard: Giving It All Away
Climate One
00:00
Why Are We in Business?
Ten years after that avalanche in China, your company had a near-death experience. Why did that happen? And how did you turn it around? Well, we were growing our business in the normal ways. We went down to Patagonia and we sit for three, four hours a day and talk about why are we in business? What are our values? That's what eventually became this book, Let My People Go Surfing.
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