The Holy Grail is an idea that feels like you've been subconsciously preparing to start it for years. Whisper ideas tend to be product led, a dating app for people with dogs, chat GPT for coaching. But your differentiator should never be before someone else does it. It should be because no one else can do it and we need to lean into our Venn diagram.
Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable.
This is a reps episode. A way to vicariously watch someone else test an early idea so that it's easier for you to do the same.
- Tacklebox (Code HOLIDAY until Sunday 1.22 at midnight for 50% off month one)