Ep.174 - What’s Your Brand? (And Why it Matters)
From Hostage To Hero
00:00
I Swear, I Swear That I Love You
What started as a joke has now become an entire brand. The name of the new web site is, sorry swears dot com. And what became a joke actually ended becoming this entire brand. When you decide why you exist and how you want to be in the world, you're going to pist some people off. So i'm going to leave you with the question of, what's your brand? Because it matters.
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