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The State of the Metaverse with Matthew Ball

Building the Open Metaverse

CHAPTER

Facebook Is More Confronted With This Advertising Model

facebook is an incredibly concentrated business, and to their detriment, almost all their revenues come from advertisements. I do think that no matter how important advertising is in the future, they definitely aspire for a more diverse and less healthier business. In gaming, of course, as we know, advertise n is not commensurately revenue generative compared to other mediums. The second thing is to recognize that we actually can size the advertis in economy pretty effectively. Its roughly one % of g d p. It's nowhere near that, especially in three d rendered in rich virtual worlds. Pretty much every medium that has resisted it eventually gets ads for the very reason in which we don't have them to

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