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Ep 310: The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew Sanocki

DTC Podcast

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How to Turn a Company Around

Not all customers are created equally. The cost of acquisition of one of your better customers is the same as one of your worst customers. So marketing turnarounds like fundamental marketing segmentation you would look at. And so it's really a matter of like changing the culture and trying to rebuild that, you know, that secret sauce.

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