People seem to be trapped with a continuum in their minds. On the one end of the continuum is the polite yes and on the other end are rude no. The way out of this is to discover that it's not a continuum, it's pyramid. At the hinge point at the top, it's to negotiate what is essential and where the trade-offs are.
Greg McKeown is the NYT bestselling author of the Essentialism and Effortless. He is founder and CEO of McKeown Inc, an organization that helps leading companies such as Apple, Google and Pixar reach the next level of growth. Greg is also a world-renowned keynote speaker and host of the podcast What's Essential? with Greg McKeown.
Greg joined host Robert Glazer on the Elevate Podcast to discuss how to prioritize the essential things in work and in life.
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