How to Make Your Emails Relevant to Your Audience

It depends on what course they're selling and it also depends on what else is happening in like the industry that might be relevant to the reader. Our starting point is looking for something overall that's going on. Maybe in the industry, maybe in the news that we can like link into or that's that's being announced by a big influencer like Shopify. Usually, and this is very important, we don't include links to other websites. We avoid sending people to YouTube. We avoid even sending people to Facebook because if they're out of your emails, they're going to forget,. They're going to get distracted. And ideally, after they interact with your content, they don't