Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Hacking the Human Mind - Book Preview: Dyson

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Journey to a Bagless Revolution: Prototype and Perseverance

This chapter explores the challenges faced by the inventor of a bagless vacuum cleaner, detailing over 5,000 prototypes and the impact of traditional vacuum bags on suction power. It also discusses the branding and marketing strategies shaped by the innovation process, highlighting their role in shaping consumer perception through behavioral science.

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