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Jos White, Notion Capital // Selling 3 Companies For $800mil, SaaS & Investing

Creator Lab - interviews with entrepreneurs and startup founders

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The Business Was Always Built on Sand

Weat we weren't to start with. We had a really rocky relationship with sisco, because soon after we established ourselves, sisco then came into the u.K., set up their own two tear distribution model and we didn't fit into that. They actually er, to start with, they tried to shut us down. And in some ways, it actually made customers more loyal to us. But i think er you know, the business was always built on sand. Without sisco's backing, ye, it was never going to be worth anything, you know, eventually.

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