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#345: Storytelling and the 5-Step Perpetual Innovation Process

Business of Story

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The Related Step - Generate

When an organization needs a new idea or a team, they say, ok, let's get on azoom callets. And then the step is the pitch. How do you tell the story of that idea? With this process, the pitch is actually just going back and telling the story about here's the objective that i know where we're trying to wrangle. Use that opportunity to start to generate ideas. A great valentine's gift would be this, sisco rouder the a s r nine thousand. But he made it so funny, so that when he pitched it, it made perfect sense. If you would have walked in and just started with the generate idea with his

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