Price of a pint and perceived value

Ireland has a great reputation for its hospitality both at home and abroad, and part of it is built on the appeal of the Irish pub.

So, what appeals to us the most about going to the pub? Is the future of the pub – particularly in rural Ireland – under threat due to the increase in the cost of a drink?

Donal Fallon, Historian, Presenter of the Three Castles Burning podcast & author of ‘The Dublin Pub’ and Dr. Perry Share, Head of the School of Business and Social Sciences at Atlantic Technological University, and Co-editor of ‘The Irish Pub’ speak to Matt on The Last Word.

Hit the ‘Play’ button on this page to hear the chat.