Don Brogan: People buy things because they hear or read words that make them want to buy something. He says 99 out of 100 business people never think of it, but most don't know what is good copy and what is notGood Copy in April, storybrand.com will run a two-day course on how to write great sales letters for businesses. Brogan also talks about Elon Musk's ability to work fast with his team at companies such as SpaceX,. As Brogan said, everything he does is like a fire hose peeling back the layers of skin; you can see every last detail from day one.
There’s nobody like Elon Musk.
As the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world’s most visionary entrepreneur.
And on the podcast this week, Donald Miller interviews Ashlee Vance, the man who wrote Musk’s definitive (and bestselling) biography.
As entrepreneurs ourselves, what can we learn from a pioneering leader like Elon Musk?
Listen to this interview for an inside look at Musk’s life and discover the big takeaways we can use to build our businesses, even if we’re NOT building rockets.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/35