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E27: The Do’s and Don'ts of Naming Your Business And Vision with Emily Grubman

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

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What's the Difference Between a Full Service and a DIY?

The name is not your whole brand. It's just a piece of your brand and then we talk about that naming criteria and get clear on What do we want this name to achieve and what objectives do we need to hit? So that's a very collaborative process like getting clear on the naming criteria making sure everyone feels good about that. And then I take that and do my creative brainstorming where I try to you know go really wide and See like what different territories can we explore? That will get a name that you know hits these various checkboxes on the naming checklist.

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