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14min chapter
#213 Mickey Drexler: The Art of Selling with Retail's Merchant Prince
The Knowledge Project with Shane Parrish
The Art of Merchandising: Intuition and Customer Engagement
This chapter explores the crucial role of intuition in retail merchandising, discussing how personal taste and vision can forecast successful products. The speaker emphasizes the importance of direct customer interaction and clear communication, sharing insights from their experience, including the inception of Old Navy. The chapter also highlights strategies to prevent bureaucracy within retail organizations and the significance of product naming for customer understanding and sales.
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