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How thinking like a musician and songwriter can help you create breakthrough advertising campaigns with Ned Brown

Confessions of a Creative Director

CHAPTER

The Beginner's Mind

Rick Rubin talks a little bit about this idea of the beginner's mind. He says if you come in, come at it like a beginner, you might discover something different. And I think that kind of ties into that. We can give ourselves a litany of barriers that should never exist because we're basing it on our prior knowledge.

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