How thinking like a musician and songwriter can help you create breakthrough advertising campaigns with Ned Brown
Confessions of a Creative Director
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The Beginner's Mind
Rick Rubin talks a little bit about this idea of the beginner's mind. He says if you come in, come at it like a beginner, you might discover something different. And I think that kind of ties into that. We can give ourselves a litany of barriers that should never exist because we're basing it on our prior knowledge.
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