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Spotify has a model that so many marketers would kill for, which is half of their users are paid members. They experimented with sort of enabling direct uploading where artists or could just put their music right on Spotify instead of somewhere else. That's generated some revenue, but it hasn't changed the margins completely. And this is really one of the big reasons that they ended up going into podcasting and now audiobooks because they needed to create a source of revenue that the music industry couldn't take.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode