Nobel Prize Winner Richard Thaler on How Nudge Changed the World — Plus, Squirrel-Inspired Robots
Curiosity Weekly
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Is There a Nudge Unit?
The idea of nudge is, can we make the world more like driving with the g p s? Both cass and i have terrible senses of direction. If our wives are not with us, were lost. So we like the idea of having g p s for everything in life. That's kind of the idea of nutch. Have governments and companies taken these suggestions since the original book was published?' Are there examples of that? Well, governments almost mediatelyso the book came out in two thou eight, during the presidential campaign. And he asked me to help him create what was called a behavior insight team, although colloquially, it was known as the nudge unit. There
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