S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed
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What's the Average Return Rate in Apparel?
The average return rate in apparel is like around 30%. There's a lot of repeat, especially if you're buying into a brand. When was the last time anyone iterated either at Gillette or in this category? I would exclude products like mattresses and lamps right out of the gate. And so I wouldn't get into those other businesses.
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